Type : 
Brand Identity
goal : 
Brand Design. Storytelling. Content Creation.

What financial freedom looks like

When we were approached to help develop the brand elements for a financial freedom app called Freed Up we wanted to be sure it was something that felt financial without feeling too stodgy, clean but not too playful, and ultimately gave confidence to the consumer. The brand needed to work within a system where imagery would be rare, so it had to have an identity and elements to give it some visual appeal.

READY TO build