The Karen Wellington Foundation
Type : 
Brand Identity
goal : 
Brand Redesign, Updated Voice, Marketing Materials

"This brand has a pretty special place in our heart, having several family members including our mom fight breast cancer, so we knew we couldn't screw this up." - Nate Dye

When Chris and I were younger, (like elementary school aged) our mom discovered she was about to battle her first of 2 breast cancer diagnoses. She would go on to beat both, as did our mammaw and our mom’s younger sister. Cancer would ultimately get the best of our mammaw, papaw, some of our family members, and countless other friends.

Being asked to help refresh a brand that does so much amazing work to help women with breast cancer keep living their lives was calling to us.

Our connection to this brand, this beautiful organization, filled with some of the most outstanding people you’ll meet, felt very personal. We’re always humbled and honored to show the work we do in partnership with our clients, and this is no exception. Give @kwfliving a follow and see how you can help them help so many strong women, just like our mom and mammaw, who are fighting this thing head on.

READY TO build