"This project came to us in a time where things were already very racially charged in our society and we saw this as an opportunity to help bring people together, to understand each other better." - Nate Dye
How do you bring a brand to life that is already full of so much voice and character? Sometimes you get the opportunity to be a part of a team that’s doing something so impactful and profound for the betterment of our community that you can’t help but be excited. The timeliness of this project inspired and excited us for the hope this program can have on people’s lives, communities and minds - change that can have make a generational shift in how we treat and respond to each other when it comes to race. We are proud, humbled and honored to have been a part of this brand redesign and we look forward to watching this brand grow.